Helping you navigate
the ebbs and flows of business tides.
Fashion Law
Creating a brand that's unique is essential but ensuring that it's identity is designed & managed to withstand copycat competitors is a strategic necessity. This includes being aware of trademark law in various venues & marketplaces, globally and right in your own backyard. Hiring a fashion law director who interfaces with legal can help ensure your brand remains your most valued asset.
Company Profile and Work in Progress
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Bill’s experience as a C-level business executive complements his academic background and has led to his being designated as a Subject Matter Expert, writing expert opinion reports for global conglomerates in trademark infringement cases, including reports for Adidas, Gucci and others. As a complement to this, he has participated in forums and has spoken at Fordham University’s Fashion Law Institute.
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His writings in this regard include weaving brand and business strategies together as in Deana Clark-Esposito’s book on Fashion Law, "A Practical Guide to Fashion Law and Compliance” a must-have reference work providing fashion managers, and their in-house legal counsels with a comprehensive volume of key issues on Fashion Law. Here, Bill wrote a key section on “Brand Management & Licensing Strategies.
"Courts and trademark litigation are slippery slopes; thinking of litigation as a primary strategy is a mistake; at best is a necessity of last resort."
Bill D'Arienzo
Founder and CEO
WDA Strategic Brand Marketing
Recent Work
Evaluate Your Fashion Law Strategy
For an in-depth and current view of his work and his analysis, please feel free to download this piece on Greenwashing & his commentary on strategies in these 2023 fashion cases:
THE LIMITATIONS OF COURT DECISIONS ON GREENWASHING
H & M, Nike, Allbirds & Canada
Here's a quick & easy way to "take yourself to grad school" without the tuition!
Prepared by WDA Strategic Brand Marketing
