Helping you navigate
the ebbs and flows of business tides.
About WDA
Mission:
“to be on your business journey with you,
& to chart a course of action which aligns with your values,
your current capabilities & your desired destination.”
We offer workshops & learning seminars on integrating ESG/CSR into your daily operations. EU, FTC & SEC regulatory rules & cases of violations are placed next to your current advertising copy and imaging to test for Greenwashing. Upon conclusion, each person receives a complementary manuscript with guidelines for making ESG/CSR decisions.
Customer-focused branded business strategies for luxury & premium markets. We'll help you define your business strategy & give it legs by creating a unique brand identity, website content & a brand narrative. ESG/CSR, relevant to your mission, can be woven into daily operations. Your team & the market will know your brand promise & why you're the uncontested go-to solutions provider.
Drawing on our experience as a senior apparel executive, marketing professor and research consultant, we've researched and written expert opinion reports for fashion trademark litigation cases (Gucci, adidas & others) & can perform surveys to demonstrate consumer confusion or Secondary Meaning. In house design ensures survey/research are aligned.
Bill D'Arienzo
Founder and Chief Brand Officer
Bill D’Arienzo is the Founder of WDA Strategic Brand Marketing and serves as U.S. strategy advisor for the # 1 think tank in Italy and in the top 100 of over 6000 global firms. As an experienced fashion executive and marketing specialist, he has served as an expert witness in trademark infringement cases, having written reports for brands such as adidas, Gucci and others in support of their brand trademarks and market identities. Bill is also the ESG branding advisor for Truuli Environmental, Inc. and its decarbonization platform.