Our Unique Approach...
“...take your market by storm”
A time-tested method for increasing sales + profits by focusing on the asset that can't be knocked-off, your brand + the collective wisdom/input of your managers and executives. Drawing on "Design Thinking," BrandStorming makes the brand and its consumers the center of the business strategy. The managers as co-creators leave the sessions with a unified sense of purpose and a step-by-step brand road map from which to proceed and succeed.
Plan with each client customized objectives, determine the measures of success, facilitate the BrandStorming session and continue the process by remaining with you until the strategies achieve success!
By focusing on critical stress points, our 4-step process ensures that your company gains the competitive advantage it requires. Should you decide you need only one of the services (aka "steps") BrandStorming is designed as self contained modules, so each "step" can be selected on its own to meet specific & immediate company challenges.
Give your brand an Identity!
People buy from brands that mirror their self-image
Brand marketing starts from inside the company
Speak with one brand voice!
People remember narratives not numbers
Market your brand message!
The "average" customer does not exist
Find your brand lovers!
SOME BRANDS WITH WHICH WE'VE WORKED
For over 25 years, we have helped companies of all sizes through the process of creating brand strategies and adding value to their products and services. The following is a sample listing of brands with which we've worked.
"I worked with Bill on a collaborative research initiative and several capabilities proposals for Walmart. His understanding of...research methodologies and his deep knowledge of the apparel sector enabled us to deliver world class recommendations to Walmart. We look forward to working with him again"
- Sr. VP, Global Research Company, April, 2010