WDA Marketing and Management Solutions - Wm. Darienzo Associates, Inc.

ACTIVE
SPORTSWEAR

“I’d like to thank Bill,
Bud and WDA &
Associates for their
contributions to the
successful acquisitio
of Ocean Pacific by
Warnaco Inc..”

- Dick Baker,
President,
Ocean Pacific

CEO Spotlight
Bill D’Arienzo is the founder and CEO of WDA BrandMarketing Solutions in Princeton, New Jersey, where he leads a team of seasoned professionals in helping clients achieve their branding objectives.

Brand Management: At WDA, our role is to be Brand Guardians and Brand Strategists. Our foremost interest is to protect the integrity of the brands we manage and communicate that intrinsic value to consumers.

BILL D'ARIENZO:
MY THOUGHTS
I suspect the world does not as of yet perceive India as a source for brands with global appeal - that can change. Remaking the image of India so it is seen as a place where fashion, design talent and creativity join hands to forge exciting and desirable products and brands will begin the process of global market entry.

[ Read about my 'First Passage To India': PDF ]

TARGETING TEENS: A GLOBAL CHALLENGE
Teens are usually fiercely independent and opinionated types willing to try new brands but quick to judge. Bill D'Arienzo tells you how to find your brand advocate.

[ Targeting Teens: PDF ]

Commentaries on strategic applications for the Fashion/Apparel Industry

COSMETICS

“...I find their expertise in corporate structures and their contacts in the industry to be substantial and would highly recommend them to anyone looking for a team to assist them in strategic planning and growth.””

- Jody R. Weiss, President PeaceKeeper