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Why BrandStorming™ Works!

February 19, 2018

BrandStorming™ is a process for generating unique business solutions to consumer needs. It is built upon the foundations of “Design Thinking” and borrows from the latter’s strengths to produce extraordinary insights and innovative approaches to business development!

 

Here are some of the principles & why it works…

 

  • The purpose of a project/product is to serve a customer…

    • Product-centricity must give way to customer-centricity
       

  • The customer precedes the project...driving product development...

    • Customer-centricity = Products & Projects are designed to solve customer problems or needs…the Brand is a commitment to a solution.
       

  • Company silos impede innovative solutions...

    • The best insights often come from the least likely departments & functionalities…therefore, in our sessions, empathy rules the process...
       

  • There are no wrong insights or single solutions: All ideas are welcome...

    • Brand language is spoken here: Relentless brand infused customer-centric questions and exchanges ("root cause analysis") finds bedrock customer solutions
       

  • Collective experience thereby coalesces into collective wisdom...

    • Asking the right questions enables what was already present but obscured to be seen. 

 

​​BrandStorming may be likened to Michelangelo's aphorism that his sculpturing released “the form already present in the marble”…the management team or business owners collectively can derive solutions; the BrandStorming process helps brings them forth…

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