Papers & Speeches
Part II: The Quest for Sustainability: The Need to Tap into Our Desires & Not Our Guilt To Effortlessly Find Our Pathway
February 17, 2019
Brand Babble: Goya® ... Forgetting Its Roots as an Original
December 31, 2018
Brand Babble: Jos. A. Bank®
December 8, 2018
Supply "Chains"... Italian Style!!!
October 7, 2018
Brand Management & Licensing Strategies
September 24, 2018
January 2, 2017
Presented a compelling case for tossing traditional business school concepts and creating instead a consumer-centric model for driving your business.
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