June 2, 2014

In our last blog, we presented, in a broad stroked landscape, the philosophy of the Luxury Entrepreneur.  The sensibilities driving this new creative force can be summed up as follows:

  • The search for Artists & artisans whose creativity is fired with a passion for li...

May 13, 2014

Luxury began as Art. Expressions of an artisan’s unique soul and inner vision, the artist’s brand.  It has fallen away from its beginnings as product has begun to eclipse the brand.  But luxury requires a unique brand identity and…

“Brand identity resides beyo...

April 21, 2014

“If you’re interested in why people buy things, you can’t afford to ignore this stuff”

The ability of brand owners to generate consumer insights and predict behavior is based on the “rational man” model of consumer decision-making.  It assumed that we make choices based...

January 9, 2014

When we hear the name Keds®, a plain white shoe comes to mind. When we hear Kate Spade®, we think of bright colors and fun patterns. What comes to mind when you hear their names …Together? Yep, that’s right! It’s another perfect example of co-branding.

The two have...

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