About WDA

We Bring Real World Business Experience &  Data Analytics to Your Organization.


WDA is a strategic brand marketing consultancy that will help you increase your sales & profits. We do so through a unique method called "BrandStorming"(tm) which shows you how to use your brand to the fullest as a business driver. Our book, "Brand Management Strategies: Luxury & Mass Markets" (2016) details this proprietary method with real world business examples. We are unique in that we are able to offer insights into all business sectors and provide both a strategy and how to implement it....we also stay with our clients until our recommended solutions gain traction and show results.


Create businesses that endure by building unbeatable brands! And stay grounded with each client by asking ourselves:  


“If this were my business, what would I do?"


Bill D’Arienzo is the founder of Wm. D’Arienzo Associates, Inc. in Princeton, NJ (DBA: WDA BrandMarketing Solutions) , helping clients develop brand strategies with which to achieve their business goals, and serves as U.S. strategy advisor for Ambrosetti, the # 1 think tank in Italy & in the top 10 of European business consultancies and in the top 100 of over 6000 global firms. (University of Penn., 2016)

Throughout his 25 years as a consultant, Bill has worked with brands in fashion, cosmetics and service industries.. This includes both the retail & wholesale sectors.

He has also instructed visiting executives from China and Japan & has lectured in Spain, India and China and in other global venues.

His BrandStorming(tm) approach to creating business opportunities has been recognized for its unique perspective and measurable results.

Bill brings hands on business experience and powerful academic credentials to every project. He has been a divisional president, senior marketing executive & business school lecturer & has been featured & quoted in national media including Fortune Magazine, WWD, the LA Times, U.S. News & World Report and The New York Times, providing analysis of retail dynamics, consumer insights & brand strategies. He is also a frequent speaker at corporate training forums.

Bill is currently a lecturer in and the founder of the Brand Management Certificate program at FIT in NYC. His book By George: Lessons in Leadership from George Washington, CEO was published in May 2010. His new book Brand Management Strategies: Luxury & Mass Markets was published by Fairchild in September 2016.



Fashion Institute of Technology

TC2 (Think Tank)

RMS (Retail Marketing Society)

The Luxury Marketing Council

"I worked with Bill on a collaborative research initiative and several capabilities proposals for Walmart. His understanding of...research methodologies and his deep knowledge of the apparel sector enabled us to deliver world class recommendations to Walmart. We look forward to working with him again"

- Sr. VP, Global Research Company, April, 2010