A Sampling Of Projects - Wm. D'Arienzo Associates

CHILDREN'S
WEAR

“Our initial interest in using WDA was to create a brand licensing strategy through a Brainstorming Session. They guided us to look at our culture, core competencies and internal capabilities in determining the best fit with potential brands. But the result went well beyond that; operational and organizational recommendations were made to ensure that we would effectively launch and manage the licensed properties. In implementing these changes, we have derived benefits far beyond our licensing objectives – It was the best check I ever wrote!”

- Morris Benum, COO, Isaac Morris Limited

A SAMPLING OF PROJECTS

Typical Projects Include:

Focus Groups
– Advertising Concept/Media evaluation –
   Urban Wear
– Product Extension Potential – Urban Wear
– Brand Perception/Awareness US Market –    Denim
– US Women’s Perception – Fur Association
– US Brand Image – Champagne
License Acquisitions
– Men’s Underwear
– Formalwear
Consumer Research
– Consumer Perception Survey –
    Men’s Sportswear
– Consumer Perception Survey – Activewear
Consumer Database Development
– Leatherwear
– Men’s Sportswear
– Specialty Outerwear
Market Potential Studies
– Men’s Sportswear – Private Label
Retail Perception Surveys
– Men’s Designer Tailored Clothing

Commentaries on strategic applications for the Fashion/Apparel Industry

FORMALWEAR

“We have worked with WDA for over four years benefiting from their strategic counsel, brand management and operational savvy. They developed branding strategies for both our products and our company and then guided our staff on how to best utilize these policies and programs. As a result, we saw metrics, which included increased sales, customer retention, reduction in shipping and administrative errors and the return of dormant accounts.”

- Alan Weiss, CEO, FCGI