Our WDAMarketing.com Home Page Learn more about WDA, our CEO and how we can help you. Explore the many companies and people we work with. View a sample of our typical projects and specialties. You can find us at a number of marketing conferences. Read our monthly commentary on fashion & apparel. Also, request past issues. Want to ask a question? We're here to help you.

 

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The Hispanic Consumer – Beyond Niche Marketing
Building Brands That Last
“What's Brandable and Why Bother?”
Membership Marketing Programs
Gap: Crisis in Leadership?
Managing Risk for Growth and Success
Thinking Outside the Retail Box – Counterintuitive Paradigms for Building a Retail Brand
Maximizing Brand Growth: The New Marketing / Merchandising Model
Scentsational Coupling: The Marriage of Fashion & Fragrance
Branding in a Consumer - Centric Culture – Counterintuitive Strategies for Brand Building
Building Equity in the Brand You Own
The Value of Branding
Speed to Market: How to Go Nowhere Fast
   
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Commentaries on strategic applications for the Fashion/Apparel Industry


 

 

 

 

 
Our WDAMarketing.com Home Page Learn more about WDA, our CEO and how we can help you. Explore the many companies and people we work with. View a sample of our typical projects and specialties. You can find us at a number of marketing conferences. Read our monthly commentary on fashion & apparel. Also, request past issues. Want to ask a question? We're here to help you.