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WDA
IN THE NEWS
We are often called upon
to participate in a wide variety of seminars and
conferences under
the auspices of these organizations. Simply click on
an organization name for further presentation information.
“The
Hispanic Consumer – Beyond Niche Marketing”
February 2004 Panel Moderator
“Building Brands That Last”
December 2003 – AAFA Marketing Conference – Organizing
Committee Member
“What's
Brandable and Why Bother?”
December 2005 - Building brand equity does not have to cost a fortune, but it
involves
more
than a marketing plan.
[ click
for complete article ]
“Membership Marketing Programs”
November 2004 – Intimate Apparel Council Meeting
Presentation on Branding concepts for the Association.
"Gap: Crisis in Leadership?"
February
2006 — Advanced Management Program — Panel Member
and Chair A case study was presented on The Gap.
“Managing Risk for Growth and Success”
April 2005 — Advanced Management Program — Panel Member
and Chair.
Using a case study of Warnaco’s acquisition of Ocean
Pacific, Bill and the panel members discussed the concept
of risk management vs. risk aversion.
“Thinking Outside the Retail Box – Counterintuitive
Paradigms for Building a Retail Brand”
November 2004 — Advanced Management Program — Panel
Member and Chair.
The Quantum Retailer — The Implications of Quantum
Physics for Retailing.
In this model, the objective
of retailing is to enable people to be part of the
field in which they interact
and not to sell them something – where they can be
what they want to be, then they will buy. Inside
this paradigm resides a different concept of the
brand.
The Retail Brand is now co-created and ever changing.
It is fluid and paradoxical because it is constantly
being built by the dialectic interplay of the consumer’s
being, the retail environments space and the resulting
of the outcome. It has no real boundaries, but is
defined existentially by our inaction with it.
“Maximizing
Brand Growth: The New Marketing/Merchandising
Model”
April 2004 — Fashion BrandLab TM Seminar Leader
Using examples drawn from the current fashion industry
environment, Bill examined the concepts of Brand Authenticity,
Brand Metrics/Consumer TouchPoints, Brand Loyalty (including
the Consumer Pyramid Segmentation Model).
“Scentsational
Coupling: The Marriage of Fashion & Fragrance”
“Marketing Tips for the Twenty-first Century”
March 2004 — Panelist
Bill urged fragrance marketers
to begin “Thinking Outside the Bag” in their approach
to today’s fragmented marketplace.
Is Gift with Purchase what the consumer really wants?
The challenge is determining how to create consumer
focus on your brand, maintain and extend consumer
loyalty to your brand...and make a profit.
“Branding in a Consumer-Centric Culture – Counterintuitive
Strategies for Brand Building”
ISEM, Madrid, Spain, April 2005
The objective of the
Executive MBA in Fashion Companies and of the On-going
Training Program at ISEM is to
enrich professionals in the fashion world through
comprehensive and innovative training that will enable
them to become
excellent managers in the competitive global
environment. The aim is to offer the industry vanguard
responses
through theoretical and practical teaching, taking
into consideration market demands and the situation
of the international economy.
Seminar encompassed
such topics are “The Brand Promise”, “Brand Authenticity”
and “Brand Loyalty”,
and included
case studies of successful Brands with unique
approaches. As D’Arienzo puts it “they’re not
in the businesses
you think they’re in.”
“Building
Equity in the Brand You Own"
September 2003 –– Panelist
As the consumer is faced
with an ever-growing number of brands to
choose from, determining the strategic
role of branding for the merchant has become
an ever more complex set of decisions.
What should merchants be doing about brands
today?
“The
Value of Branding”
October 2003 –Panelist
”Value” resonates on two
levels, and suggests two meanings: an emotional/perceptual
motivator of consumer expectations that
support the brand, and a set of financial
indices that confirm a monetary calculus.
Together, they constitute “Brand Equity”.
“The Road Less Traveled – Counterintuitive Paradigms
for the Home Sewing Industry”
December 2004 - Panelist
Bill’s presentation highlighted
ways companies in the home sewing industry could
effectively brand their
products to access a specific target consumer group.
He also addressed the branding process and how
it draws upon virtually every aspect of
a company’s
organization
and culture.
[ Click
Here for Press Release : PDF Format ]
“Speed to Market: How to Go Nowhere Fast”
March 2006 Panelist
Copies of bullet
point presentations available free of charge to
Wm. D'Arienzo Associates clients and industry professionals.
[ Request
Presentations - Click Here ]
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