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TESTIMONIALS
ACTIVE
SPORTSWEAR
“I’d like to thank Bill,
Bud and WDA & Associates for their contributions
to the successful acquisition of Ocean Pacific by Warnaco
Inc.”
- Dick Baker, President, Ocean
Pacific
MEN'S
UNDERWEAR
“We first began working
with WDA Marketing and Management Solutions, when we
commissioned a Retail Perception Survey. Their study
provided not only brand preferences but also data on
pricing, positioning, and other retail dynamics. They
then helped spearhead the acquisition of the BURBERRY
license including writing an impressive business/marketing
plan. Throughout the process, they remained in contact,
providing ongoing strategic advice.”
- Jack Mann, President, Tugaloo
CHILDREN’S
WEAR
“Our initial interest
in using WDA was to create a brand licensing strategy
through a Brainstorming Session. They guided us to look
at our culture, core competencies and internal capabilities
in determining the best fit with potential brands. But
the result went well beyond that; operational and organizational
recommendations were made to ensure that we would effectively
launch and manage the licensed properties. In implementing
these changes, we have derived benefits far beyond our
licensing objectives – It was the best check I ever
wrote!”
-Morris Benum, COO, Isaac Morris
Limited
COSMETICS
“WDA immediately noticed
that a small start-up like mine was in need of seasoned
consultation in various areas of growth including raising
second-stage funding, positioning of the line in the
marketplace, sales strategies to increase the number
of doors PeaceKeeper is in and branding. They began
consulting with me in earnest and have been instrumental
in the growth and repositioning of my company. To date,
they have evaluated my business plan for its strengths
and weaknesses, met with me to strategize our sales
campaigns and introduced me to potential branding and
investment partners. I find their expertise in corporate
structures and their contacts in the industry to be
substantial and would highly recommend them to anyone
looking for a team to assist them in strategic planning
and growth.”
- Jody R. Weiss, President PeaceKeeper
SPORTSWEAR
“WDA Marketing &
Management Solutions conducted a consumer research study
for us, which generated solid information and more.
By enabling us to support our presentation with hard
data on consumer preferences, it provided us with a
platform for building our business with a major retailer.
The study also uncovered new niche opportunities that
we are currently acting on.”
- Mitch Porigow, Executive VP,
Block Sportswear
FORMALWEAR
“We have worked with
WDA for over four years benefiting from their strategic
counsel, brand management and operational savvy. They
developed branding strategies for both our products
and our company and then guided our staff on how to
best utilize these policies and programs. As a result,
we saw metrics, which included increased sales, customer
retention, reduction in shipping and administrative
errors and the return of dormant accounts.”
- Alan Weiss, CEO, FCGI
HOSIERY
“We have used WDA’s
services since 1995, when they were brought in to create
a brand-oriented division for our hosiery company. Bill
also helped me widen my vision as CEO, to be commensurate
with the expanding horizons of our growing company.
We will continue to call upon them whenever the need
arises for thoughtful, trustworthy and professional
advice.”
- Paul Rotstein, President, CEO,
Gold Medal Hosiery
AAfA
AWARD TO WDA
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