OUR MISSION

We will utilize the depth of our fashion/apparel experience to apply the "Best Practices" of leading consumer marketing companies to create a dynamic branding strategy for your company and its products, resulting in a positive impact on your business development.

We will transform insight and information into a unique “Brand Experience” for your customers, and tangible results for you. We will stay with you until our strategies gain traction and your business objectives are achieved – we don’t provide solutions and then walk away.
      

OUR CORE COMPETENCIES

Whether you need to find a brand, strengthen or re-launch an existing brand or launch a new brand, rely on our expertise to help you achieve your business objectives.

• Brand Portfolio Strategies
• Positioning and Imaging
• Licensing Strategies
• Mergers and Acquisitions

    
OUR TOOL KIT

WDA will work with you to identify your branding needs, find out what your retailers, consumers and staff thinking and create a strong business platform for growth.

• Brandstorming
• Brand / Consumer Database Building
• Brand Architecture Design
• Brand Image Management
• Brand Licensing Revenue Stream Optimization

CEO SPOTLIGHT

Bill D’Arienzo is the founder and CEO of WDA: BrandMarketing Solutions in Princeton, NJ, where he leads a team of seasoned professionals in helping clients achieve their branding objectives and business goals.

Bill has over 25 years of experience providing market research and management consulting to the apparel and related industries. He has held senior executive positions in marketing, advertising and merchandising in apparel manufacturing companies.

Bill maintains extensive industry-wide contacts with manufacturers, retailers and opinion leaders. He has been featured and quoted in apparel industry trade publications and national newspapers and magazines, such as LA Times, U.S. News & World Report and The New York Times, providing analysis of retail dynamics, consumer trends and branding strategies. Bill is also a frequent keynote speaker at industry organizations and educational institutions, including The American Apparel & Footwear Association and the Advanced Management Program at FIT.

Bill was a part-time senior lecturer for 15 years in market research and communications at the Fashion Institute of Technology (FIT) in New York City and taught full-time in the CUNY System. His education includes a Bachelor of Arts from Ohio State, a Masters from the City University of New York, and a PhD from the New School. He has also been a Ford Foundation Fellow at Vanderbilt University and a National Endowment for the Humanities Fellow at Princeton University.

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Commentaries on strategic applications for the Fashion/Apparel Industry

HOSIERY

“We have used WDA’s services since 1995, when they were brought in to create a brand-oriented division for our hosiery company. Bill also helped me widen my vision as CEO, to be commensurate with the expanding horizons of our growing company. We will continue to call upon them whenever the need arises for thoughtful, trustworthy and professional advice.”

- Paul Rotstein,
President, CEO,
Gold Medal Hosiery