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LICENSING
STRATEGIES
Our obligation is to assess potential
licensees on a multitude of business values and dynamics.
As such, we do not simply find a prospective company
and present it to the Brand Licensors.
Instead, we assess
potential licensees on various assets, including
business metrics, corporate values and personality
dynamics. We also understand the importance of the
right chemistry.
When we find the right Licensee for
your company, we assist in Licensing Contract negotiations
and the management
of both revenue flows and adherence to contractual
standards.
Our
Licensing Tools
- Licensee Evaluation Workbook
- Brandstorming Sessions
- Retail Perception Surveys
- Brand Building Tools
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Consumer Research
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Positioning/Image Books
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Leave Behinds
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