Our WDAMarketing.com Home Page Learn more about WDA, our CEO and how we can help you. Explore the many companies and people we work with. View a sample of our typical projects and specialties. You can find us at a number of marketing conferences. Read our monthly commentary on fashion & apparel. Also, request past issues. Want to ask a question? We're here to help you.

 

CHILDREN'S
WEAR

“Our initial interest in using WDA was to create a brand licensing strategy through a Brainstorming Session. They guided us to look at our culture, core competencies and internal capabilities in determining the best fit with potential brands. But the result went well beyond that; operational and organizational recommendations were made to ensure that we would effectively launch and manage the licensed properties. In implementing these changes, we have derived benefits far beyond our licensing objectives – It was the best check I ever wrote!”

- Morris Benum, COO, Isaac Morris Limited
     

THE INSIGHTER®

Insights from the Best Practices of Consumer Products Companies

Commentaries on strategic applications for the Fashion/Apparel Industry

 

CURRENT ISSUE: SEPTEMBER 2006

  • Digital Decision-Making: How Portals and Databases are Democratizing Merchandising & Marketing

     

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Commentaries on strategic applications for the Fashion/Apparel Industry



 

SPORTSWEAR

“WDA Marketing & Management Solutions conducted a consumer research study for us, which generated solid information and more. By enabling us to support our presentation with hard data on consumer preferences, it provided us with a platform for building our business with a major retailer. The study also uncovered new niche opportunities that we are currently acting on.”

- Mitch Porigow, Executive VP,
Block Sportswear
Our WDAMarketing.com Home Page Learn more about WDA, our CEO and how we can help you. Explore the many companies and people we work with. View a sample of our typical projects and specialties. You can find us at a number of marketing conferences. Read our monthly commentary on fashion & apparel. Also, request past issues. Want to ask a question? We're here to help you.