The Company We Keep : Brand Management and Marketing

ACTIVE
SPORTSWEAR

“I’d like to thank Bill,
Bud and WDA &
Associates for their
contributions to the
successful acquisitio
of Ocean Pacific by
Warnaco Inc..”

- Dick Baker,
President,
Ocean Pacific

THE COMPANY WE KEEP

We have interfaced with Brands and Companies such as:

– Akademiks

– Block Industries

– Burberry

– cK/Calvin Klein

– The Cayre Group/Buster Brown

– Fabian Couture Group International

– Geoffrey Beene

– Girbaud

– Gold Medal Hosiery

– Jhane Barnes

– Loro Piana

– Mane USA

– Moet & Chandon

– Ocean Pacific

– Oscar de la Renta

– Phillips Van Heusen

– Carlos Santana

– Schott NYC Corp.

– Vera Wang

– Warnaco

– Wearwolf

We have worked to acquire the following brands for our clients:

Burberry
cK/Calvin Klein
Geoffrey Beene
Oscar de la Renta

While the fashion industry is our primary focus, our Brand Building practice extends beyond fashion to include the hospitality, entertainment and advertising industries.

Feasibility studies, market potential analyses, and other branding strategies and tactics are relevant across industry boundaries.

Commentaries on strategic applications for the Fashion/Apparel Industry

FORMALWEAR

“We have worked with WDA for over four years benefiting from their strategic counsel, brand management and operational savvy. They developed branding strategies for both our products and our company and then guided our staff on how to best utilize these policies and programs. As a result, we saw metrics, which included increased sales, customer retention, reduction in shipping and administrative errors and the return of dormant accounts.”

- Alan Weiss, CEO, FCGI